The Rise and Reimagining of MTV. MTV is 40 years old, found its fortune… | by Kovie Biakolo | Aug, 2021

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MTV is 40 years old, found its fortune with Gen X, and has reinvented itself for every generation since

Kovie Biakolo
That’s Fab Five Freddy’s iconic MTV ring. Even before cable was available in all of America, the station curated culture — and this despite some rocky, racial fits and starts. Photo: Getty Images



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